Good evening everyone, I’m writing to you just after the press conference and presentation of a brand new watch, created by a very famous for his ‘Gagarin Tourbillon’ Bernhard Lederer in collaboration with Raff House. For the ones who haven’t read our article about that awesome place it’s a high end watch and jewellery house with such brands like Audemars Piguet, Richard Mille or Parmigiani, as well as a Michelin star restaurant, created together with Helene Darroze. This time we were invited to Raff House to be part of the new masterpiece launching there, the watch is called ‘Al Noor’ and it is an amazing and historical creation, made mainly for the Muslim collectors, as well as the people, who really appreciate the Islamic culture and Swiss watchmaking.
The idea to create a watch, based on the Holy Book of Quran, came to Rafel (owner of Raff House) around 3 years ago, being the first in the upcoming series of historically important watches. As he has already collaborated with Mr. Lederer before (on the Gagarin Tourbillon) and the watchmaker was very interested in the concept as well this partnership was established. The piece as we see it today really took almost 3 years to finally become a real watch and the creators have perfected every detail about it, both mechanically and aesthetically. Now check out the video before we get started :)
So let’s take a first look at the ‘Al Noor’ itself! The name of the watch translates from Arabic to ‘Light’ which has both, symbolic meaning (taken from one of the Quran suras) and a nice sound to it. You can see straight away that the piece is made for the Muslim collectors as it has the Arabic engravings on the dial. They represent the lines from the fist Sura (chapter) of Quran – Al-Fatiha, which is said to be the sura that is recited in every prayer.
Apart from the big text on the dial we can see 2 small ‘windows’ at 12 o’clock, where the watch displays 2 disks, each carrying 5 ‘cards’ with significant animals all made out of Arabic letters forming ‘ayahs’ (proofs of God), and the disks rotate every hour, one side after another switching every time! Though you will only be able to see the writings under a loupe. And as I’ve mentioned already, the animals, writings and engravings were all made symbolically, with the help of Mr. Mohammed Sharif, an expert in the field of Islamic culture and Quran, so he could provide the perfect expertise needed to complete this watch.
The model exists in Platinum, Rose or White gold, and the material of choice is up to the client, buying this masterpiece. It will be a limited edition of 55 watches, all equipped with a completely new and in-house tourbillon, produced by the master himself – Bernhard Lederer, who has worked on the movement of Al Noor and created it from scratch! The watch now measures 46mm in diameter, which is very nice for a ‘special occasion’ or ‘dress’ style watch to stand out, and it has a power reserve of a nice solid 100 hours. To me the design is a very nice blend of cultural and traditional classic with a cool modern horology touch on top of that.
So as I’ve said already, Al Noor is a limited edition of 55 pieces, and each watch will come in a very special box too. If you though the Patek 6002 box or JLC 3 watch set safe were cool (and they are) this one beats them all :) The box is made of wood, it has a compartment for the timepiece that reveals itself when you slide your hand under, above is a small shelf for the prayer ropes, and on the side there’s a hidden ‘door’ to all of the documentation on the model. Top of the box is quite impressive too, as when opened there is a special edition of the Quran book. The entire shape of the box also resembles a Kaaba, a sacred house for all of the Muslim people, a sign, that is accepted and worshiped by everyone in Islamic culture.
Now if you have any questions or comments about the watch please let us know below, and I’ll be happy to answer them! For now the watch is super-exclusive and is only sold at Raff House, where if you remember from our past posts about it you’d need a membership card (or a good recommendation from us;), so if you are interested definitely let us know, and we’ll send you over to Moscow. Also don’t forget to join our new ‘WatchAnish Club’ to get access to some exclusive shoots and material later on!